VR / AR / MR & VIRTUAL PRODUCTION

How do we do storytelling that cuts across physical and virtual realms? How do we enable users to act as intuitively in the digital space as they do in the physical? How do we weld the two realms together to create an integrated experience?

Virtual production uses technology to connect the digital world with the physical world in real time. It allows filmmakers to interact with the digital process in the same way they interact with live-action production.

VR, MR and AR applications, whether for screen or headset devices, make this whole experience of connecting the digital and physical worlds scalable and put it in the hands of the user – whether they are consumers, visitors, presenters or trainers.

Our goal is to make the necessary real-time tracking and compositing processes as standardized, reliable, and invisible as possible, so that the focus can be on creative content production and storytelling.