experiential design
BMW i AR Worlds - LUXOOM

BMW i AR Worlds



BMW | BMW i AR Worlds


BMW i is a complex product, with many integrated services and benefits – and it is tough to convey in an engaging and playful way. As a solution we made the BMW i topics accessible by just walking into them using AR. By passing through physical portals installed throughout the brand stores one directly steps into the story. And once inside, the well-known BMW host Chris Brow greets and accompanies the visitors throughout the experience. A story leading from 360° Electric, to route planning, charging stations, and exploring the range and capabilities of the BMW i3 and i8 cars.