With the introduction of the BMW X7 we created and designed a product launch strategy on par with the innovativeness and premium material language of the model. Lightweight yet powerful, aesthetic yet communicative – the kinetic pixel curtain came to life. Large discs that associate the BMW icon shape create a choreography of moving patterns, displaying projected content and reflecting light, heightening the dramatic anticipation – then finally, magically, the curtain rises and reveals the brand new model. Da capo!

For the opening event of the Beijing Four Seasons our team designed and animated the stage media contents, combining dynamic with luxury brilliance. A beautiful evening with a great show and even greater guests.