Trade show concept & design.

Convert visitor journeys to customer journeys with full target group reach.

Trade shows as an effective marketing tool.

Trade show is a platform to market your business, demonstrate innovations and reach new and retain existing customers. It gives your target groups the opportunity to directly experience your brand and product stories and to join into dialogue. Many purchasing decision are prepared and done on trade shows and creating a dialogue gives you the position to take the lead.

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Engaging communication and event concepts for pre-, live, and post show.

Modular visitor and customer journeys for diverse target groups.

Consistent and powerful booth architecture, graphic and media design – offline & online.

Impactful and engaging highlight showcases for products and offers.

BENEFITS

Make impactful trade show participations to …

Build a communication highlight, both live and hybrid for your brand and product highlights.

Tell your brand and product story in person to generate new leads.

Get into a direct dialogue with your user groups.

Create a meaningful touchpoint with your target groups.

USE CASES

NXP

CHALLENGE TO OVERCOME

Lead the technology discussion.

How to get the discussion on relevant technology topics to the NXP booth?

SOLUTION DESIGNED

Live-media and dialogue forum.

A dialogue forum with panel discussions accompanied by vivid live-media that impactfully showcases innovations as well as program scheduling made the NXP booth stand out on the Mobile World Congress.

BENEFITS GAINED

Impactful visibility.

NXP was truly able to set the agenda on the trade show and reach not only a broad audience onsite but also online.

Siemens Industry

CHALLENGE TO OVERCOME

Reach powerful storytelling.

How to make a huge Siemens Industry booth with an overarching story over all different products, systems and solutions presented?

SOLUTION DESIGNED

Trade show motto to visitor journey.

With a strong overarching trade show motto of ‘Totally integrated automation’ all visitor journeys, shows, and showcases where tightly integrated to tell one consistent story.

BENEFITS GAINED

Added value for all products and systems.

Being part of one solution family all products and systems were perceived as having extra benefits for customers, generating plenty of new quality leads.

EXPO 2017@WES

CHALLENGE TO OVERCOME

Open & engaging booth design.

How to make an open and engaging booth design for the EXPO’17 at WFES Abu Dhabi?

SOLUTION DESIGNED

Organic design language.

Colorful design elements on the ceiling give structure to the booth while keeping it open for visitors, positioning engagement activities in a way that visiotrs get pulled into the booth.

BENEFITS GAINED

Lauded for it’s timeless design.

EXPO’17 got much positive feedback for the brand-aware but very open and timeless design of their booth, which communicated inspiration and transparency.