Product Launch.

Create and showcase a powerful product story from the very beginning.

Reach your target groups with a powerful and palpable product story.

A product launch is an event that reaches synchronization over diverse communication channels, building up expectation and delivering on the promise. It lives from the power of the unveiling moment, converting marketing and sales strategies into experiences and customer journeys.

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Launch products and services from expectation build-up to multichannel launch.

Create experiences for selected target groups and stakeholders with memorable launch events.

Turn your product and service into a palpable experience with clear USPs.

Deliver on your brand and marketing strategy.

BENEFITS

How does a product launch further your marketing goals?

Impactfully introduce a new product or service to the market, coordinating diverse communication channels.

Create expectation and buzz and deliver on them to get your target groups engaged and generate leads.

Create essential product marketing contents to use from day one.

Give selected target groups and media an extra special access to your product, service and brand.

USE CASES

Panamera China Launch

CHALLENGE TO OVERCOME

Thrilling contradiction of Luxury Business and Super Sports.

How to fuse the soul of a luxury business sedan with the soul of a super sports car?

SOLUTION DESIGNED

The Panamera born out of a big bang.

Two large LED screens, which were positioned to make the stage articicially small at the beginning of the show, magically opened the stage and fused into one big screen creating the new Panamera. Media content supported the story of the two souls of luxury business and super sports first fighting with each other and finally fusing into one.

BENEFITS GAINED

Impactful experience for a crucial stage in the product roadmap.

Massive stage, dramatic show and interactive design work in synergy to create a memorable and successful experience.

VW Beetle China launch

CHALLENGE TO OVERCOME

Reaching the expectations of a new generation.

How to create a product launch that creates excitement with a new generation of youth?

SOLUTION DESIGNED

Impactful emotion.

In a sequence of creative shows and driving experiences all included in a giant curved stage design. Powerful and breathtaking visuals play with the audience’s perception of space. The highlight is the hero Bentley model.

BENEFITS GAINED

Opening up to a new target group.

The powerful VW beetle show helped to underline the youthful aspect of the VW brand, strengthening the positioning in the China market.

BMW Luxury Models Presentation

CHALLENGE TO OVERCOME

The introduction of the BMW X7.

To create a product launch strategy on par with the innovativeness and premium material language of the model.

SOLUTION DESIGNED

The kinetic pixel curtain came to life.

Large discs that associate the BMW icon shape create a choreography of moving patterns, displaying projected content and reflecting light, heightening the dramatic anticipation.