Engaging showroom concepts & design

Engage brand-on environments for your target groups to experience your story with all their senses

Turning your brand stories, ideas and offers into an experience.

A showroom invites your target group into your company’s or brand’s home – locally, physically and from inside out. Here your target groups expect not only to see your offers and services but even more to experience your ideas, values and identity as a brand. Ideally, it impresses and inspires its visitors not only through content, but also through innovative and creative forms of presentation and design – and a warm feeling of welcome. Be hyper-local, be super-digital, be creative-thoughtful, take your visitors on a journey that helps developing your brand in every step.

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Brand showrooms and exhibitions.

Collaborative demo and training tech-centers for professional target groups.

Story-enhanced visitor journeys through your production facilities.

BENEFITS

Create showrooms to …

Build up a strong and sustainable relationship with your target groups.

Communicate your brand’s ideas and values in a compelling way.

Bring your products to life and tell the story behind.

Build impressive live touch points that empower new leads.

USE CASES

BMW Closed rooms

CHALLENGE TO OVERCOME

Creating a VIP sneak-peak on the new BMW 7 series.

How to create a format for bringing the Luxury car segment to BMW‘s worldwide Brand Stores?

SOLUTION DESIGNED

Adaptable “Closed Room” concepts for specially invited guests.

For those VIPs who get to see the new car before its official launch, BMW’s understanding of Luxury had to be showcased in a collection of luxury design, arts and performance elements.

BENEFITS GAINED

A new definition of BMW Luxury that roled out throughout brand stores globally.

Based on this successful Closed Room concept, such preview facilities were additionally established in Paris, London and Brussels for the BMW 7 and later models.

WineX

CHALLENGE TO OVERCOME

Creating a must-see for wine Enthusiasts.

The main objective was to create a landmark in central Italy where any guest could experience what great wine is all about, from the field to the glass, allowing for a multi-level of wine expertise, from the curious guest to the expert sommelier.

SOLUTION DESIGNED

Building a strong relationship with the visitor, while developing an understanding for what makes wines superior.

The focus of the exhibition was to personalise the experience by creating personalized profiles for each visitor that could then also expand into other experiences (tasting, e-commerce preferences).

BENEFITS GAINED

The visitor’s experience preferences are converted and saved in the online shop content. A bridge is created between the offline experience and the online shop.

The WineX journey enables the sommelier to make the tasting more personal and sales-oriented and – perhaps even more importantly – build personal preferences as a starting point for the online shop.

Siemens exiderdome

CHALLENGE TO OVERCOME

Bring Siemens industry solutions to the global customers.

How to fast-track customer contacts world-wide without having to follow industry fair timing?

SOLUTION DESIGNED

Mobile global Siemens exiderdome showroom.

A showroom that comes to customers worldwide and localizes ist contents and presentations to the target markets.

BENEFITS GAINED

Siemens market access and brand recognition at a high.

The exiderdome demonstrated that ist easy to multiply market access when approaching markets in an pro-active and highly localized yet impressive way.

BMW Closed rooms

CHALLENGE TO OVERCOME

Creating a VIP sneak-peak on the new BMW 7 series.

SOLUTION DESIGNED

Adaptable “Closed Room” concepts for specially invited guests.

BENEFITS GAINED

A new definition of BMW Luxury that roled out throughout brand stores globally.

WineX

CHALLENGE TO OVERCOME

Creating a must-see for wine Enthusiasts.

SOLUTION DESIGNED

Building a strong relationship with the visitor, while developing an understanding for what makes wines superior.

BENEFITS GAINED

The visitor’s experience preferences are converted and saved in the online shop content. A bridge is created between the offline experience and the online shop.

Siemens exiderdome

CHALLENGE TO OVERCOME

Bring Siemens industry solutions to the global customers.

SOLUTION DESIGNED

Mobile global Siemens exiderdome showroom.

BENEFITS GAINED

Siemens market access and brand recognition at a high.

REFERENCES

WHAT WE OFFER

We think showroom starting with your target groups and their access to your brand, ideas and offers.

We deliver all aspects of showrooms – visitor journeys, design & architecture, experiences & digital and much more – out of one hand to make it as impactful as possible.

We combine the physical experience with digital marketing moments for a wide reach.

We make concepts that consider all activities and operations around the showroom, tying in event spaces, training centers, production tours, to increase effectiveness and synergies.

We streamline the corporate presence so that different target groups feel comfortable, from customers and business partners to the press and politicians.

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Are you an Agency looking for a creative partner to realize innovative projects?

We have a long history of successful partnerships with great Agencies and Studio, it all often starts with a simple message.

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