NXP Me & My Smarter World
NXP | Mobile World Congress
BRINGING LIVE-CONTENT-GENERATION TO THE MWC BOOTH.
NXP asked us to rework their MWC booth design to incorporate dynamically generated content on the fair. We teamed up with the colleagues from Rethink Berlin and integrated a discussion forum with programming and live-media in the booth. In this way NXP was truly able to set the agenda on the trade show and reach not only a broad audience onsite but also online.
To render all the fresh contents visible, we created vertical media stripes located throughout the booth. The stripes, displaying dynamic content, stretched both high above the booth in order to attract attention from far distances and also presented tailored content for eye-level, to show schedules and other information for people passing close-by.