The Art of Making Connections

Discover how our lifestyle installations elevate every environment, transforming products and brands into dynamic and memorable experiences. We design bespoke interactions to create genuine connections between brands and their guests, making each moment an unforgettable memory.

Brand Experiences that Engage and Inspire.

Luxoom creates immersive brand experiences that visitors can explore with all senses. From the moment they enter, guests are immersed in creative environments that spark curiosity and invite interaction.

These experiences may include storytelling paths, sensory installations, or interactive games, designed to engage, entertain, and leave a strong impression of innovation and modernity.

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Entertainment.

Social Gatherings.

Luxurious Interactions.

Art & Culture.

BENEFITS

Making Lifestyle Experiences to…

Enhance Brand Prestige and Exclusivity.

Captivate Audiences through Immersive Engagement.

Foster Memorable Social Connections.

Express Brand Identity through Art.

USE CASES

WineX – The Wine Experience

CHALLENGE TO OVERCOME

Bringing Wine Culture to the Next Level

How to create an immersive wine experience that allows guests to explore, taste, and connect with the essence of global wine culture in a uniquely engaging environment?

SOLUTION DESIGNED

An Interactive Wine Journey was Born

Luxoom crafted a tailored experience blending sensory engagement with digital storytelling, guiding visitors through thematic zones that showcase the history, flavors, and regions of the world’s finest wines.

BENEFITS GAINED

Enhanced Engagement and Brand Loyalty for WineX

By offering a rich, interactive experience, WineX successfully attracted new audiences and deepened loyalty among wine enthusiasts, solidifying its position as a premier destination for wine exploration and education.

Four Seasons Hotel Beijing Opening

CHALLENGE TO OVERCOME

High end luxury expectations.

How can we design colorful event media that meets the high luxury expectations of the opening’s audience?

SOLUTION DESIGNED

Stylized natural sujets in vivid colors.

The vivid color language of the event light gets reflected in the media contents. Stylized natural sujets balance the strong color and open an unique and powerful graphical language.

BENEFITS GAINED

The emotional opening moment in focus.

In a visually and emotionally powerful moment, all participants unite the Four Seasons signet on stage, opening the hotel with stunning visual effects and a flock of butterflies swarming the large LED screen.

BENTLEY Flying Spur China Launch

CHALLENGE TO OVERCOME

To build excitement and awareness.

The provide a memorable brand experience for stronger positioning in the industry.

SOLUTION DESIGNED

Luxury meets impact.

A space encompassed by a LED screen so large, that it is no longer perceived as such. Powerful and breathtaking visuals play with the audience’s perception of space. The dramatic highlight is on the hero Bentley model.

BENEFITS GAINED

Three-dimensional feeling of exclusivity.

Powerful launch show triggers the imagination and builds up the excitement about the product. It also emphasizes unique features and services of the whole brand.

BMW Luxury Pop Up

CHALLENGE TO OVERCOME

Showcasing BMW’s Luxury in a High-Profile Setting.

How can BMW create a standout showcase for the BMW 7 Series in Moscow’s iconic GUM department store, surrounded by the world’s top luxury brands?

SOLUTION DESIGNED

A Distinctive BMW Pop-Up Experience.

Luxoom designed and implemented an exclusive pop-up store concept that blended BMW’s luxury identity with the elegance of the GUM location. This tailored space highlighted the BMW 7 Series with refined displays, creating a visually compelling experience that aligned with the luxury context of the venue.

BENEFITS GAINED

Increased Brand Prestige and Customer Attraction.

Positioned alongside premier luxury brands, BMW’s pop-up attracted high-value customers and strengthened its brand identity in the Russian market. The engaging layout and premium aesthetic fostered a memorable experience, generating leads and enhancing BMW’s luxury appeal.