experiential design
BMW Get the DNA - LUXOOM

BMW Get the DNA

EXPLORE

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BMW | BMW i Get the DNA

CONNECT WITH A MOVEMENT.

Building on design and store elements that we created for BMW i’s ‘Meet the future’ theme, ‚Get the DNA’ aims at deepening customer connection to the BMW i brand. It integrates a broad portfolio of design partners that all fit with the BMW i DNA. In this engaging environment an interactive installation invites each visitor to become part of BMW i’s DNA.

RECORD YOUR BMW MOVEMENT.

All visitors were invited to record their BMW movements, cheering, dancing together with the selection of keywords to become part of a huge digital DNA animation, shown in the stores and online. By accessing the website, visitors could share their sequence of the animated DNA with others via social media platforms.