EXPO 2017 Europe Tour
Exponential Group | EXPO Astana 2017 Marketing Tour Europe
IMMERSIVE CINEMA ON THE JOURNEY.
How to generate excitement for the EXPO Astana 2017 in major European cities? A mobile pavilion traveled to central locations in seventeen European capitals, showcasing a cinema and an exhibition space presenting the upcoming Expo. For this we had to develop with a cinema design featuring minimal setup and fast dismantling times, and yet still make a strong impact with the audience. A story of light and images gives a very personal link to ‘Future Energy’ – the main theme of the 2017 EXPO – and inspires visitors to join the event in Kazakhstan.