BMW i Ecosystem
BMW | BMW i Ecosystem
ALIVE AND INTERACTIVE.
We started with the concept referencing the BMW i pentagonal identity pattern which has been part of the BMW i brand identity from the earliest days. We decided to bring it alive as a spatial and interactive installation. Built as a curvilinear structure of transformable light sticks, it reacts to the environment and simultaneously integrates a wealth of BMW i topics. By playing around the BMW i3 and i8 models, the Ecosystem illustrates all the qualities of BMW i that cannot be immediately discerned on the physical models themselves.
TALKING TO YOU.
The interactive toolbox of the Ecosystem relies on proximity. Once it detects a visitor, it starts interactively sending light impulses into the grid and playfully showcases visual content around the captured silhouette.