experiential design
BMW i Ecosystem - LUXOOM

BMW i Ecosystem

EXPLORE

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BMW | BMW i Ecosystem

ALIVE AND INTERACTIVE.

We started with the concept referencing the BMW i pentagonal identity pattern which has been part of the BMW i brand identity from the earliest days. We decided to bring it alive as a spatial and interactive installation. Built as a curvilinear structure of transformable light sticks, it reacts to the environment and simultaneously integrates a wealth of BMW i topics. By playing around the BMW i3 and i8 models, the Ecosystem illustrates all the qualities of BMW i that cannot be immediately discerned on the physical models themselves.

TALKING TO YOU.

The interactive toolbox of the Ecosystem relies on proximity. Once it detects a visitor, it starts interactively sending light impulses into the grid and playfully showcases visual content around the captured silhouette.