experiential design
BMW Active Tourer Brand Stores - LUXOOM

BMW Active Tourer Brand Stores

EXPLORE

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BMW | BMW Active Tourer

BRINGING THE OUTDOORS INSIDE.

The BMW Active Tourer Exhibition for the BMW Brand Stores was the first in a long row of Brand Store concepts we made. With a strong focus on outdoor activities, the concept brought the Outdoors into the store, working with natural materials and sporting gear in a refreshing setup.

FUSING TECHNOLOGY AND NATURE.

In cooperation with ETH Zürich, Echtwald and Kuka, a special engaging installation took place: a robot with a chainsaw cut stools from tree trunks. This concept combines elements from car production with the outdoor theme, creating an absolute eye-catcher. And additionally, the finished stools could be handed over to customers as giveaways.