BMW Active Tourer Brand Stores
BMW | BMW Active Tourer
BRINGING THE OUTDOORS INSIDE.
The BMW Active Tourer Exhibition for the BMW Brand Stores was the first in a long row of Brand Store concepts we made. With a strong focus on outdoor activities, the concept brought the Outdoors into the store, working with natural materials and sporting gear in a refreshing setup.
FUSING TECHNOLOGY AND NATURE.
In cooperation with ETH Zürich, Echtwald and Kuka, a special engaging installation took place: a robot with a chainsaw cut stools from tree trunks. This concept combines elements from car production with the outdoor theme, creating an absolute eye-catcher. And additionally, the finished stools could be handed over to customers as giveaways.