experiential design
BMW 2 Series Brand Stores - LUXOOM

BMW 2 Series Brand Stores

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BMW | BMW 2 Series Convertible

COLORFUL ENGAGING LIFESTYLE.

Inspired by Palm Springs and Mid-Century Design, this concept for BMW brand stores draws on vibrant colours and luscious patterns as part of a lifestyle. In partnering with the furniture company VITRA we developed a large installation wall of Panton Chairs to create a magical and colorful backdrop. The centerpiece is a large rotating mirror kaleidoscope, powered by twitter messages and part of a competition with the chance of winning Panton Chairs.

TWEET ABOUT THE NEW BMW 2 SERIES MODEL.

The kaleidoscopic mirror reflection inspired many visitors to take a photo of the BMW 2 Series. Even more so, since with a simple twitter message, this kaleidoscope was set into motion – a real eye-catcher. An intelligent software determined the duration of rotation based on how nice the tweet was (really!) and following a return tweet by BMW, visitors could register for the sweepstakes. Measured by the amount of people who partook, it was a full success