BMW 2 Series Brand Stores
BMW | BMW 2 Series Convertible
COLORFUL ENGAGING LIFESTYLE.
Inspired by Palm Springs and Mid-Century Design, this concept draws on vibrant colors and luscious patterns as part of a lifestyle. In partnering with the furniture company VITRA we developed a large wall of colorful Panton Chairs to create a backdrop. The centerpiece is a large rotating mirror kaleidoscope, powered by twitter messages and part of a competition with the chance of winning Panton Chairs.
TWEET ABOUT THE NEW BMW 2 SERIES MODEL.
The kaleidoscopic mirror reflection inspired many visitors to take a photo of the BMW 2 Series. Even more so, since with a simple twitter message, this kaleidoscope was set into motion – a real eye-catcher. An intelligent software determined the duration of rotation based on how nice the tweet was (really!) and following a return tweet by BMW, visitors could register for the sweepstakes. Measured by the amount of people who partook, it was a full success