GENERAL MOTORS Visionary Product Films
GENERAL MOTORS | VISIONARY PRODUCT FILMS
FROM URBAN TO FUTURISTIC.
From the automotive portfolio of Luxoom film director Carsten Becker, this montage shows clips from content created for General Motors from 2013 to today. Working closely with the automaker’s internal groups, Carsten has developed visionary videos of urban to futuristic encounters with vehicles in the GMC and Buick lines.
To achieve unique visions, film shoots on-location or in specially-designed stages are frequently with CGI elements. The flexibility of CG-generated environments provide wide flexibility to design and evolve environments dynamically.
In developing content for General Motors, Carsten and his team strategically adjust both vehicle representation and environments to fit messaging and targeted customer groups. Carsten has directed automotive content for television and events.