RevelateXR | Strategic Branding

RevelateXR – A Brand Born from XR Innovation

RevelateXR is the result of a strategic collaboration between Luxoom and Reality Works. A brand built around immersive and interactive experiences, designed to transform the relationship between digital content, physical space, and the audience.

From the earliest stages, Luxoom led the development of RevelateXR across all dimensions, delivering an end-to-end branding and marketing solution that included:

• Naming and strategic positioning

• Visual identity and design system

• Product and service architecture

• Communication and storytelling strategy

• Launch materials and digital assets

The brand was designed to be modular, scalable, and accessible: a white-label XR platform that empowers museums, cultural institutions, corporate events, and public spaces to create, manage, and deliver immersive content without the technical complexity of traditional XR solutions.

Tone of voice, visual presence, and product language were shaped around three core principles:

1. Humanizing technology – making XR approachable and intuitive

2. Modular experiences – from a single activation to a distributed network

3. Cultural value – technology as a tool for stories, people, and places

RevelateXR is now a fully realized product and brand, offering an innovative approach to bringing digital immersion into the real world—backed by a distinct identity and a vision rooted in shared expertise.