creative design
Mobility Branding at UITP: The Next Stop Experience for HVV

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HVV | Identity, storytelling and motion design for HVV’s mobility showcase at UITP

Designing a Moving Identity

Branding & Experiential Media

Alongside the full UX design and booth architecture for HVV’s presence at UITP 2025, Luxoom was responsible for creating an expressive media and branding layer that turned the booth into a living narrative. Across screens, signage, digital platforms, and branded takeaways, we built a system that spoke to the future of mobility in color, rhythm, and motion.

The Next Stop Logo in Motion

A New Visual Language for Future Public Mobility

We reimagined HVV’s identity as a more dynamic and expressive system—one that reflects movement, transformation, and inclusion.

  • The Next Stop logo and naming were introduced to convey momentum, anticipation, and HVV’s ongoing role in guiding people forward.
  • Glass-like layering, an expanded color spectrum, and light-based textures were developed to evoke clarity, diversity, and openness across all touchpoints.
  • Guidelines for tone, typography, and iconography were crafted to ensure consistency, accessibility, and flexibility—whether in digital, motion, or physical spaces.
Speaker presenting at HVV’s “The Next Stop” booth during a press conference at UITP 2025, with branding screen in the background.

Extending the Experience into Motion Design

Our media team developed a series of animated narratives addressing HVV’s the breadth of future features, beyond what could be realized for the physical booth experience.

Seven short motion graphic films: Each explored a key theme—like accessibility, inclusion, sustainability, or safety

  • Visual tone matched the new brand: layered, human, and responsive
  • Each film posed questions, not answers—encouraging public reflection, not passive consumption

 

Animated visual showing two people at night with the message “...when going home alone after a night out.” followed by “The Next Stop” logo.
Animated visual showing a heated argument escalating at a bus stop, and a second scene of a man using public transport with a wheelchair; overlaid with "The Next Stop" logo.
Animated visual showing a smiling visually impaired woman at a bus stop, followed by a message about adaptive journey planning and “The Next Stop” logo.
Illuminated fabric and LED displays reading "Mobility Touchpoint of the Future" above an interactive multilingual kiosk at the HVV booth.
Urban mobility kiosk with real-time route screen and water refill station at HVV’s future mobility installation.
Mobility branding - creative design -

Big Picture to Detailed Information: From Sky Screens to Info Displays

We created and deployed media content for every digital surface in the exhibition space:

  • LED canopy display: A high-visibility storytelling surface that animated HVV’s mission
  • Side monitors: Looping visuals supporting the avatar conversation and thematic content
  • Interactive UI content: Graphics for live polling, real-time data, and feedback

Every asset was built for clarity in motion, even in high-traffic environments.

 

Bringing the Brand to Life

We extended the visual identity into tactile, wearable, and memorable details—making the brand feel present, human, and cohesive.

  • Staff lanyards and dress code aligned with the core identity, reinforcing professionalism and unity
  • Custom water bottles and takeaway graphics echoed the campaign theme, designed to be kept, noticed, and shared
  • Signage, icon sets, and ePaper content emphasized clarity and energy-efficiency, tailored to real-world contexts

The identity didn’t just live on screen—it conveyed clarity, optimism, and connection in every interaction.

Close-up of branded “The Next Stop” glass water bottle being refilled at a sleek Elkay water station.
Large screen with countdown timer reading “01:02” next to a microphone, in front of a trade fair audience.
Person refilling a branded glass water bottle at an integrated Elkay refill station at the HVV booth.
Digital event schedule display at a mobility innovation exhibition booth.

Identity-Driven Web Platform

The experience didn’t stop at the booth. We designed a responsive, multilingual web platform that extended The Next Stopinto real-time conversation. Built around a live polling interface, the platform invited travelers to share their thoughts and see them reflected instantly—through motion-driven visuals that echoed the booth’s animated design language.

Information displays weren’t separate; they were living extensions of the same system, turning screens into storytelling surfaces that responded to input in real time. Beneath the surface, a custom back-end handled lead capture and contact management—ensuring that every interaction could evolve into an ongoing relationship.

This wasn’t just a digital tool. It was the identity, brought to life through interaction.

Digital event schedule display at a mobility innovation exhibition booth.
Interactive screen showing poll results about bus stops becoming shared urban spaces, with a pie chart and responses.

Media as Movement

The Next Stop wasn’t just a booth or a brand—it was a unified experience that resonated across audiences, from everyday commuters to transport experts. By integrating identity, design, and storytelling, we created a platform that felt both immediate and expansive—grounded in the needs of the city, yet open to the future.

Luxoom’s media production unified branding, storytelling, and communication into a seamless, expressive layer. Screens, surfaces, and signals became part of the narrative—animated by purpose, designed for connection.
This was media with momentum: crafted to reflect the city in motion, and the people it serves.

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