MERCEDES BENZ Safety Center
EXPLORE
Fujian Benz | Safety Center
MAKING SAFETY PERSONAL.
The Mercedes Benz Sprinter is full of safety technology, but that’s hard to see from its outside. So, we created a safety center for the Beijing Motorshow where those features could be experienced in full immediacy. Take the Electronic Stability Program (ESP) for example: In an interactive experience, the curving city road is formed into the silhouette of the visitor; While leaning the body left and right the visitor could challenge a Sprinter and another non-ESP van in a race – while the Sprinter stayed safely in the lane, the non-ESP vehicle started breaking out. After this short test drive, a quick explanation followed about ESP and why the Sprinter fared so much better. All in all, a quick and successful delivery: 30 seconds from start to finish.
![MERCEDES BENZ Safety Center 1 safety center - creative design -](https://www.luxoom.com/wp-content/uploads/2020/06/screenshotESP6_1_1080.jpg)
![MERCEDES BENZ Safety Center 2 safety center - creative design -](https://www.luxoom.com/wp-content/uploads/2020/06/screenshotESP8_1080.jpg)
![MERCEDES BENZ Safety Center 3 safety center - creative design -](https://www.luxoom.com/wp-content/uploads/2020/06/screenshotESP10_1080.jpg)
![MERCEDES BENZ Safety Center 4 safety center - creative design -](https://www.luxoom.com/wp-content/uploads/2020/06/screenshotESP11_1080.jpg)
![MERCEDES BENZ Safety Center 5 safety center - creative design -](https://www.luxoom.com/wp-content/uploads/2020/06/screenshotESP12Thank_1080.jpg)