experiential design
MERCEDES BENZ Safety Center - LUXOOM

MERCEDES BENZ Safety Center

EXPLORE

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Fujian Benz | Safety Center

MAKING SAFETY PERSONAL.

The Mercedes Benz Sprinter is full of safety technology, but that’s hard to see from its outside. So, we created a safety center for the Beijing Motorshow where those features could be experienced in full immediacy. Take the Electronic Stability Program (ESP) for example: In an interactive experience, the curving city road is formed into the silhouette of the visitor; While leaning the body left and right the visitor could challenge a Sprinter and another non-ESP van in a race – while the Sprinter stayed safely in the lane, the non-ESP vehicle started breaking out. After this short test drive, a quick explanation followed about ESP and why the Sprinter fared so much better. All in all, a quick and successful delivery: 30 seconds from start to finish.

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