fluidX | Strategic Marketing

fluidX – From Vision to Venture

A DESIGN-LED XR PLATFORM

Born from years of working at the intersection of XR, spatial design, and real-time media, fluidX emerged as a direct response to a gap we encountered in our own projects: how to make high-quality, browser-based video and XR streaming radically easier and more accessible.

FROM INSIGHT TO VENTURE

Together with a network of partners, we transformed this insight into a scalable, independent business. We didn’t just imagine a solution—we built it from the ground up. From product strategy to naming, platform architecture to go-to-market planning, fluidX became a living proof of what design-led innovation can deliver.

STRATEGY THAT BECOMES REAL

This wasn’t a theoretical exercise. Every step was fast, testable, and actionable. We aligned brand identity, user experience, and technical delivery around a single goal: lowering the barrier to real-time, browser-based XR and video streaming—without compromising on quality. 

DESIGN THINKING WITH MARKET POWER

fluidX shows what happens when strategic design thinking meets real-world application. More than a service or campaign, it’s a venture that stands on its own—rooted in our experience and shaped for market impact.

DISCOVER MORE

Want to see how we designed the brand? Explore fluidX in our Brand & Identity practice.