experiential design
BMW Luxury Pop Up - LUXOOM

BMW Luxury Pop Up

EXPLORE

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BMW Group Russia | BMW Luxury Pop Up

STAGING THE 7.

For the Launch of the new BMW 7 Series, BMW Russia temporarily set up shop in the renowned GUM mall of Moscow, right next to the Red Square. Having previously developed much-lauded designs for the BMW Luxury Brand Store Exhibitions in other major metropolises, we developed a concept that also convinced and suited the Russian luxury market. A fast and fun cooperation that led to a beautiful and successful result.

“GUM Showroom is received fantastically! Thanks for the great cooperation on this, was fun!”
– H. de Visser, Marketing Director, BMW Group Russia