HVV | Identity, storytelling and motion design for HVV’s mobility showcase at UITP
Alongside the full UX design and booth architecture for HVV’s presence at UITP 2025, Luxoom was responsible for creating an expressive media and branding layer that turned the booth into a living narrative. Across screens, signage, digital platforms, and branded takeaways, we built a system that spoke to the future of mobility in color, rhythm, and motion.
Alongside the full and for HVV’s presence at UITP 2025, Luxoom was responsible for creating an expressive media and branding layer that turned the booth into a living narrative. Across screens, signage, digital platforms, and branded takeaways, we built a system that spoke to the future of mobility in color, rhythm, and motion.
We reimagined HVV’s identity as a more dynamic and expressive system—one that reflects movement, transformation, and inclusion.
logo and naming were introduced to , anticipation, and HVV’s ongoing role in guiding people forward. Glass-like layering, an expanded color spectrum, and light-based textures were developed to evoke clarity, diversity, and across all touchpoints. Guidelines for tone, typography, and iconography were crafted to ensure —whether in digital, motion, or physical spaces.
The Next Stop wasn’t just a booth or a brand—it was a unified experience that resonated across audiences, from everyday commuters to transport experts. By integrating identity, design, and storytelling, we created a platform that felt both immediate and expansive—grounded in the needs of the city, yet open to the future.
Luxoom’s media production unified branding, storytelling, and communication into a seamless, expressive layer. Screens, surfaces, and signals became part of the narrative—animated by purpose, designed for connection. This was media with momentum: crafted to reflect the city in motion, and the people it serves.
wasn’t just a booth or a brand—it was a unified experience that resonated across audiences, from everyday commuters to transport experts. By integrating identity, design, and storytelling, we created a platform that felt both immediate and expansive—grounded in the needs of the city, yet open to the future. Luxoom’s media production unified branding, storytelling, and communication into a seamless, expressive layer. Screens, surfaces, and signals became part of the narrative—animated by purpose, designed for connection.
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