How to generate excitement for the EXPO Astana 2017 in major European cities? A mobile pavilion traveled to central locations in seventeen European capitals, showcasing a cinema and an exhibition space presenting the upcoming Expo. For this we had to develop with a cinema design featuring minimal setup and fast dismantling times, and yet still make a strong impact with the audience. A story of light and images gives a very personal link to ‘Future Energy’ – the main theme of the 2017 EXPO – and inspires visitors to join the event in Kazakhstan.
The EXPO 2017 Astana Europe Tour was led by Exponential Group Germany.
How to generate excitement for the EXPO Astana 2017 in major European cities? A mobile pavilion traveled to central locations in seventeen European capitals, showcasing a cinema and an exhibition space presenting the upcoming Expo. For this we had to develop with a cinema design featuring minimal setup and fast dismantling times, and yet still make a strong impact with the audience. A story of light and images gives a very personal link to ‘Future Energy’ – the main theme of the 2017 EXPO – and inspires visitors to join the event in Kazakhstan.
How to generate excitement for the EXPO Astana 2017 in major European cities? A mobile pavilion traveled to central locations in seventeen European capitals, showcasing a cinema and an exhibition space presenting the upcoming Expo. For this we had to develop with a cinema design featuring minimal setup and fast dismantling times, and yet still make a strong impact with the audience. A story of light and images gives a very personal link to ‘Future Energy’ – the main theme of the 2017 EXPO – and inspires visitors to join the event in Kazakhstan.
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