BMW

BMW Active Tourer Brand Stores

BMWLuxoomBMW Active Tourer Brand Stores2014 scroll
01 / Context

In cooperation with ETH Zürich, Echtwald and Kuka, a special engaging installation took place: a robot with a chainsaw cut stools from tree trunks. This concept combines elements from car production with the outdoor theme, creating an absolute eye-catcher. And additionally, the finished stools could be handed over to customers as giveaways.

BMW - Active Tourer Brand Stores
02 / Approach

In cooperation with ETH Zürich, Echtwald and Kuka, a special engaging installation took place: a robot with a chainsaw cut stools from tree trunks. This concept combines elements from car production with the outdoor theme, creating an absolute eye-catcher. And additionally, the finished stools could be handed over to customers as giveaways.

The BMW Active Tourer Exhibition for the BMW Brand Stores was the first in a long row of Brand Store concepts we made. With a strong focus on outdoor activities, the concept brought the Outdoors into the store, working with natural materials and sporting gear in a refreshing setup.

The BMW Active Tourer Exhibition for the BMW Brand Stores was the first in a long row of Brand Store concepts we made. With a strong focus on outdoor activities, the concept brought the Outdoors into the store, working with natural materials and sporting gear in a refreshing setup.

03 / Outcome

The BMW Active Tourer Exhibition for the BMW Brand Stores was the first in a long row of Brand Store concepts we made. With a strong focus on outdoor activities, the concept brought the Outdoors into the store, working with natural materials and sporting gear in a refreshing setup.

In cooperation with ETH Zürich, Echtwald and Kuka, a special engaging installation took place: a robot with a chainsaw cut stools from tree trunks. This concept combines elements from car production with the outdoor theme, creating an absolute eye-catcher. And additionally, the finished stools could be handed over to customers as giveaways.

ExhibitionsInterior
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