Excellence for Life
One continuous move through the world of BIOTRONIK — no voice-over, only precision and a heartbeat.
As part of a BIOTRONIK brand programme led by MetaDesign Berlin, the medical-device company needed an image film that could carry its idea of "excellence for life" without explaining it. The subject — cardiac and vascular technology, made and tested to very fine tolerances — is largely invisible to the people it reaches.
MetaDesign owned the creative concept. Luxoom produced the film: writing the storyboard, shooting on site, and finishing it through editing, animation, grading and sound. The footage was captured across BIOTRONIK's production and development sites, and the same material later fed installations in the BIOTRONIK i-Lab in Berlin.
The film is built as a single, unbroken move through BIOTRONIK's world, held together by cuts and camera turns rather than narration. A quiet heartbeat opens it and becomes the rhythm of the soundtrack; facts appear only as short on-screen graphics — testing hours, production steps, devices implanted worldwide — surfaced at the moment the image earns them. The restraint is the point: precision shown, not claimed.
Luxoom scripted the storyboard from MetaDesign's concept and shot at BIOTRONIK, moving from the welding of a pacemaker and the movement of robot arms to quality assurance, stent production and the physicians who use the devices. Much of it was shot inside medical clean rooms, where crew, lighting and camera all work under the same contamination and access constraints as production itself — a demanding environment to film in without disrupting the line.
Getting the smallest components on screen was its own problem. Capturing microscopic detail — welds, struts, the placing of parts measured in fractions of a millimetre — called for specific lenses and camera speeds, chosen so those extreme close-ups sit at the same quality and in the same visual language as the facility and people shots rather than reading as a separate register. Alongside the on-site shoot, footage from BIOTRONIK's international locations built the film's global chapter — German engineering, American ingenuity, Swiss precision, Singaporean sophistication — read as one connected world rather than a list of factories.
Post-production carried most of the film's language. A white "interface" world and thin graphic lines run through the edit; 2D and 3D animation lifts products like the Orsiro stent off the screen and turns figures into motion. Colour grading, sound design and an original score — composed in step with the edit — were all handled within the same production, so image, graphics and sound resolve together.
The film opens and closes on the same technician at her workbench — a human thread that frames the technology between two moments of one working life, and lands the closing line, *from vision to impact.
The film was scripted, shot, cut and scored on a tight schedule and delivered in November 2018, with a public screening at BIOTRONIK at the end of that month. It gave the company a brand film that presents an abstract, highly technical subject as something continuous and human, and it left BIOTRONIK with a library of footage from its sites worldwide — material that went on to feed installations in the BIOTRONIK i-Lab in Berlin.
- Luxoom scope: Storyboard and scripting, film direction and shooting, editing, 2D/3D animation and VFX, colour grading, sound design, and music coordination.
- Brand lead and creative concept: MetaDesign Berlin.
- Client: BIOTRONIK
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