KOLBUS builds production machinery at a scale that makes taking it to a trade fair a serious undertaking: large equipment has to be shipped, and the cost is counted in both money and carbon. The harder problem is that the argument for one of these machines is inside it — the processes and the features that make it worth buying are exactly the ones a visitor standing next to the machine cannot see. Drupa 2024 needed a stand that could open the machine up without the machine being in the hall.
Luxoom brought a single physical machine part to the stand and extended it virtually with REVELATE XR. Visitors looked at something they could walk up to and touch, and through the headset saw the rest of the machine built around it: the complex processes and features inside, a comprehensive view of how it operates, and the benefits that matter most.
The technology was only half of it. Luxoom crafted the product story the show had to tell and wrote a detailed script for two presenters, so the same argument reached every visitor in the same order.
Luxoom managed the show's logistics for the length of the fair and sent a dedicated presenter to work alongside the Kolbus team on-site, so the technology was never something the stand staff had to carry alone in front of a customer.
Kolbus showed a high-quality machine at Drupa without shipping one, removing both the cost and the environmental impact of moving large equipment to a fair.
The show drew substantial visitor attention and positioned Kolbus as an industry innovator at Drupa, demonstrating the company's engineering prowess and leaving a memorable impression at the event.
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