KazakhstanLuxoomExpo 2017 – Europe Tour2017 scroll
How to generate excitement for the EXPO Astana 2017 in major European cities?
A mobile pavilion traveled to central locations in seventeen European capitals, showcasing a cinema and an exhibition space presenting the upcoming Expo.
For this we had to develop with a cinema design featuring minimal setup and fast dismantling times, and yet still make a strong impact with the audience. A story of light and images gives a very personal link to ‘Future Energy’ – the main theme of the 2017 EXPO – and inspires visitors to join the event in Kazakhstan.
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storytelling objective
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distinctive interactives
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tradeshow container
EventsInteriorBranding
Credits
- The EXPO 2017 Astana Europe Tour was led by Exponential Group Germany.
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