experiential design
BMW Luxury Presentation - LUXOOM

BMW Luxury Presentation

EXPLORE

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BMW | Luxury Models Presentation

KINETIC PIXELS.

With the introduction of the BMW X7 we created and designed a product launch strategy on par with the innovativeness and premium material language of the model. Lightweight yet powerful, aesthetic yet communicative – the kinetic pixel curtain came to life. Large discs that associate the BMW icon shape create a choreography of moving patterns, displaying projected content and reflecting light, heightening the dramatic anticipation – then finally, magically, the curtain rises and reveals the brand new model. Da capo!

WHERE DESIGN, COMMUNICATION AND TECHNOLOGY GO HAND IN HAND.

Creating a concept like the Kinetic Pixel Curtain needs a team and studio with broad experience and expertise – and a lot of mock-up and prototyping capabilities to make sure that the concept is executable. From initial design studies, to CAD models, to engineering concepts the curtain was developed in a controlled way, leading to an impressive and functional product.