IMMERSIVE AUDIENCE EXPERIENCES
There is nothing more captivating and immersive than a story that succeeds in building up expectations in the audience’s mind.
How to make the Winter Olympics medal count a daily event? For the VW Group Russia pavilion on the Olympics grounds we created the media design, animations and software for the ‘Living Medal Count’ – a medal count show where live dancers interpreted the country’s medal counts of the day and interacted with the huge pavilion LED facade. The extensive set of real-time animation contents were required to be both flexible and reliably respond to changing show contents every day.
In order to streamline our own spatial design pipeline, we started feeding our 3D design data into VR and AR headsets. What began as a mere experiment led us to a profound expertise in visualisation of live-communication installations and environments. As a fixed asset in our design process we now can visit our creations together with our clients, enabling a better and more objective discussion and decision-making regarding the project at hand. Co-creation and collaboration is at the core of this process.
BMW i is a complex product, with many integrated services and benefits – and it is tough to convey in an engaging and playful way. As a solution we made the BMW i topics accessible by just walking into them using AR. By passing through physical portals installed throughout the brand stores one directly steps into the story. And once inside, the well-known BMW host Chris Brow greets and accompanies the visitors throughout the experience. A story leading from 360° Electric, to route planning, charging stations, and exploring the range and capabilities of the BMW i3 and i8 cars.
Automation and drives from Siemens are used all over the world. Thus an innovation and experience showcase that visits global fairs and customers makes all the sense. Most industrial customer sites as well as trade shows areas have sidings, making a train the obvious choice. The show itself is a storyline going from one carriage to the next, starting with an amazing introductory show that dissolves the boundaries of the narrow carriage interior with mirror reflections and holograms – showcasing impressively how Siemens automation and drives bring a new step into industrial solutions.