CREATIVE CONCEPT & CONTENT

WineX Competition Winner – The project combines an immersive educational experience with a commercial objective – and allows for countless instagrammable moments to drive recognition.

From the automotive portfolio of Luxoom film director Carsten Becker, this montage shows clips from content created for General Motors from 2013 to today. Working closely with the automaker’s internal groups, Carsten has developed visionary videos of urban to futuristic encounters with vehicles in the GMC and Buick lines.

Having proven excellence of film production with the contents of the BIOTRONIK corporate exhibition and being quite knowledgeable in BIOTRONIK’s product portfolio through many years of collaboration, we produced and designed the company’s image film EXCELLENCE FOR LIFE. Filmed in all of BIOTRONIK’s global production facilities, the film takes a very close and precise look at the technology that performs with excellence, simply.

Inspired by Antoine de Saint-Exupéry’s novel ‘Le Petit Prince,’ we created Roger and his tiny planet to explore and visualize the functionality of BOSCH sensors, which are normally hidden in mobile phones, household devices, for instance. Breathing on the sensor for example makes it rain on Roger’s planet due to the increased humidity, lifting the sensor makes him fly. Users of this trade show and showroom demo are invited to explore the planet with Roger, playfully introducing them to the wealth of functionality, accompanied by Roger’s ideas and emotions.