BMW | BMW Winter Chalet Exhibition

Creative Direction, Exhibition Concept, Technical Planning

Just in time for winter and ski season, Luxoom's concept for the BMW Winter Chalet Exhibition was imbued by the contradictions of icy winter landscapes and the comfort of cosy chalet interior - the perfect setting for BMW xDrive. The robot performance was reprogrammed to produce unique wooden BMW stars as give-aways, while guests could get comfortable enjoying the feel of being on top of the mountains.  

The project was realized in cooperation with kreait and Engepar.

The Brief 
Create a setting that fits to BMW xDrive and underlines the cars' driving capabilities in rough weather and terrain.

The Challenge
Certain elements of the previous exhibition were set to be reused and had to be channeled into a new exhibition set up. Due to the great feedback on the robot performance a new show had to be developed.

The Solution
A change in light and colours as well as the creation of print and sculpture snow elements underlined the changed concept perfectly.