BMW | BMW 7 Series – Contemporary Luxury

Creative Direction, Exhibition Concept, Technical Planning

“The future is not ours to see, but it is absolutely ours to create.”

Working closely with the Experiential Marketing department at BMW, our task was to design and create an exhibition concept for the all-new BMW 7 series. The BMW Brand Store’s  “Contemporary Luxury” exhibition significantly shapes BMW’s world and heralds the start of a new era of luxury by blending sophisticated artisan craftwork, signature designs and cutting-edge technology and was set up on different locations worldwide.

The images show the implementation at the BMW Brand Store Brussels and BMW Welt Munich.